The index
Both series track regular prices — promotions are published separately. When the unit-price line rises and the shelf-price line doesn't, the pizza got smaller, not pricier. Fixed-basket indexes move in steps: a step is one retailer repricing one product.
Same pizza, different checkout
Every product is the identical GTIN at each retailer — the gap is pure retailer pricing. Latest observed regular unit prices.
At the shelf — latest observation
| Product | oz | Kroger | Target | Walmart |
|---|---|---|---|---|
| California Pizza Kitchen BBQ Chicken Thin Crust | 14.7 | $8.99 | $7.49 | $7.86 |
| Freschetta Naturally Rising Canadian Bacon & Pineapple | 27.5 | $5.99 | $6.29 | $5.82 |
| Red Baron Classic Crust Supreme | 23.5 | $4.99 | $4.99 | $4.82 |
| DiGiorno Rising Crust Supreme | 29.3 | $6.49 | $6.49 | $5.97 |
| Screamin' Sicilian Supremus Maximus Supreme | 25.0 | $7.99 | $6.99 | $6.97 |
| Screamin' Sicilian Holy Pepperoni | 22.3 | $7.99 | $6.99 | $7.32 |
Regular prices as collected. Promotional prices are tracked as a separate discount-depth series.
The record so far
Regular shelf price at each retailer since Jul 28, 2026, one panel per pizza. Hollow dots mark days a promotion ran, placed at the promoted price — the line itself never follows a promo. Flat is the honest shape: these are shelf prices, and most days nothing moves.
California Pizza Kitchen BBQ Chicken Thin Crust
Freschetta Naturally Rising Canadian Bacon & Pineapple
Red Baron Classic Crust Supreme
DiGiorno Rising Crust Supreme
Screamin' Sicilian Supremus Maximus Supreme
Screamin' Sicilian Holy Pepperoni
The basket
6 products, GTIN-pinned at every rostered retailer. Click through for the full price history.